Design & Thinking Official Trailer

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“Design & Thinking” is a documentary exploring the idea of “design thinking”!

It will be one of the very few documentaries on design, and certainly the first about the impact design thinking has on the world.

Design Thinking was applied as a term and methodology by a design firm in 2008. It was received as a tool to solve every problem, from daily life decisions to business challenges to world hunger problems. Attention and debates followed; some insisted on design education in all K-12 schools, some declared it is just marketing tool for that firm, some hoped it would turn his company into Apple. Some said it’s nothing new, just a new packaging of how creative people do things.

We interviewed Tim Brown, Roger Martin, Bill Moggridge, David Kelley, and many leading design thinkers in the world. Selected by Forbes as one of “Must-See Design Documentaries You Don’t Want To Miss,” Design & Thinking has been screened at more than 400 events across 40 countries, including Google, Microsoft, Target, Harvard University, Northwestern University, Berkeley University, and many more.

Who are in our movie? (in alphabetical order)

Alex Osterwalder, Author of Business Model Generation
Angela Yeh, Founder of Yeh IDeology
Bill Moggridge, Director of the Cooper-Hewitt, National Design Museum
Cory Smith, CEO of Hub Bay Area
Dan Formosa, Co-Founder of Smart Design
David Kelley, Founder of Stanford and IDEO
Gadi Amit, Founder of New Deal Design
George Beylerian, Founder of Material ConneXion
Jack Perez, Director of Mega Shark vs Giant Octopus
Jennifer Pahlka, Founder of Code for America
Jon Pittman, VP Corporate Strategy of Autodesk
Molly Fuller, Co-Founder of Hands On Gourmet
Paul Pangaro, CTO of
Richard Grefé, CEO of AIGA
Roger Martin, Dean of the Rotman School of Management at the University of Toronto
Sarah Stein Greenberg, Managing Director of Stanford
Susan S. Szenasy, Editor in Chief of Metropolis Magazine
Tim Brown, CEO of IDEO
Tony Yu-Chen Tsai, PhD Candidate of Chemical & Systems Biology, Stanford University
Udaya Patnaik, Co-Founder of Jump Associates
Vince Voron, Head of Design in Coca-Cola North America
Zachary Rosen & Matthew Cheney, Founders of Mission Bicycle Company

Design & Thinking has been selected in 8 international film festivals:
★ 2012 Newport Beach Film Festival (2012/4/28)
★ 2012 Seattle Design Festival (2012/9/21)
★ 2012 Palo Alto International Film Festival (2012/9/30)
★ 2012 A Design Film Festival Portland (2012/10/12)
★ 2012 Architecture & Design Film Festival (2012/10/18-21)
★ 2012 Taiwan Designers’ Week Design Cinema (2012/9/22)
★ 2012 Interisland Terminal Architecture & Design Film Series (2012/6/21)
★ 2012 Cape Town Design Network (2012/6/28)

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